Don't you ever dare to do the research about K-pop.

I have never anything to be so addictive as K-pop is and it is contagious!

For my final project I have chosen a Korean brand, called Adererror, and I thought it would be a great idea to incorporate a scent with music to promote K-culture. I still do think it was a good idea in terms of the project, but not for me personally.

I got completely lost in it.

Even while writing this blog post, I am listening to a playlist (obviously created by me while looking for songs suitable for the project) of most popular K-pop and K-hiphop, I am becoming a fan-girl myself, a fan-girl that I truly despised.

It is really simple (and QUICK) to fall to the romanticised South Korea and its clear idea of life, ideal beauty, perfectionist lives and immaculate celebrities that bored Western consumer is so in need for.