Fur-free Gucci
“Do you think using furs today is still modern? I don’t think it’s still modern and that’s the reason why we decided not to do that. It’s a little bit out-dated," said Marco Bizzarri for BoF.
But is it really ground-breaking? I don't think so.
Brands like Calvin Klein, Armani, Vivienne Westwood and more have
fur-free policies for years now. Gucci is a little bit late to call in ground-breaking or innovative.
In interview for Vogue, Bizzarri said that he hopes that Gucci's desicion to go fur free will encourage different high-end brands to follow it. BUT are there really a lot of brands left?
This decision should have been made 10 years ago.