Gender-Fluid Fashion
Gender-fluid fashion became a thing due to cultural changes through last years - like validation of same-sex marriages in USA- that have made society more accepting of differences in sexuality and gender of people.
A dress is just a dress and a suit is just a suit,
the idea of gender and clothing are linked is dated.
A great example of brand, which represent genderless generation is "Old Brother" - their garments fit loosely over the body like a too big hand-me-down sweatshirt of your older sibling , which creates a feeling of nostalgia. Not only genderless clothes of this brand are innovative, but also the fact that they naturally dye their garments and use eco-concious textiles.
"We make clothes for people."
"We are the intermix between men/women, play/sophistication, and contemporary/nature-based design.
Our universal garments, tailored to fit men, women and those in-between equally. No gender, gender-neutral, unisex et cetera."
We need to have a look at Thom Browne Spring 2018 menswear collection.
He created elegant workwear pieces for men as dresses and skirts, which only proved that these garments were female wardrobe staples not any more.
Photos by Yannis Vlamos
“I like the idea that when you are a baby you wear pretty much the same clothing as your brothers and sisters. And I think that culture dictates which way and what kind of clothing you wear—but it is nice that you can pretty much do whatever you want” ~Thom Browne
The last example at which we should look is Acne Studios A/W 2015 campaign, where Jonny Johansson used his son
(11 years old Frasse) and dressed him in pastel women's garments.
In interview for Dazed, Jonny said:
“I wanted to portray that feeling of first experiences with fashion, like a kid is experimenting with their look for the first time”'
In the same interview, his son said:
“It doesn’t matter to me if it is ‘girl’ clothes or ‘boy’ clothes, I don’t really feel that there is a difference. It was totally fine. No problem.”' “Heels are hard to walk in though. (They) hurt your feet.”'
Frasse Johansson is one of the representants of Genderless Generation, which is now taking over the world. People change, which gaves fashion an enormous opportunity to improve and develop. Placing garments outside of gender limits let brands extend an amount of consumers they can speak to.